The members of AV Alliance are experts in providing audio visual technology and event production services for many different event types. Whether you are planning a corporate event, a conference, a show, a seminar, a public ceremony, a festival, a sports event or a concert our members are here to help.
a. Digital Signage
- Interactive Displays: Use large touch screens that allow customers to interact with product catalogs, explore services, or play branded games.
- Video Walls: Showcase dynamic videos or visual storytelling across multiple screens to create an immersive experience.
- 3D Mapping: Project 3D visuals onto surfaces like buildings or installations to grab attention and create a memorable visual impact.
b. Live Streaming and Projection
- Live Streaming of Events: Stream mall events, product launches, or influencer activations live on platforms like YouTube or Instagram to extend reach.
- Holographic Projections: Use holograms of products or brand ambassadors to capture attention in busy areas of the mall.
- Cinema-Like Experience: Set up a space for viewing high-quality promotional or brand story videos, giving shoppers a cinematic experience.
c. Audio Integration
- Background Music and Jingles: Use curated playlists that match your brand’s mood, or create catchy jingles to enhance the shopping experience.
- Voice Prompts and Announcements: Integrate AI-powered voice assistants or use recorded announcements to deliver messages in a seamless way to customers.
d. Virtual and Augmented Reality (VR/AR)
- AR Product Try-On: Allow shoppers to virtually try on clothing, accessories, or makeup using AR mirrors or apps.
- VR Brand Experiences: Create virtual reality environments where customers can engage with your products or services in a simulated space.
2. Activation Content
Activation refers to marketing efforts designed to engage consumers directly and activate interest in a product or service. Here are some ideas:
a. Experiential Marketing
- Product Sampling: Set up activation booths where customers can try samples of a new product, such as food, drinks, or beauty products.
- Pop-Up Experiences: Create a temporary branded space where visitors can engage with your brand in a fun and immersive way, like an Instagrammable installation or a branded game station.
- Interactive Games: Host contests or games where participants can win prizes, such as spinning wheels, scavenger hunts, or trivia challenges.
b. Influencer and Celebrity Engagement
- Influencer Meet & Greets: Invite social media influencers or celebrities for a meet-and-greet with fans in the mall, which will draw in crowds.
- Live Demos: Partner with influencers to host live product demonstrations, such as cooking demos or beauty tutorials.
c. Event-Based Activation
- Themed Events: Organize events around holidays or seasonal themes. For instance, a Halloween-themed activation with costumes and spooky decor or a summer beach-themed pop-up with sunglasses and swimwear.
- Workshops and Classes: Offer branded workshops where customers can learn a skill while engaging with your products. Example: a cooking class using branded kitchen tools or ingredients.
d. Customer Engagement
- QR Code Scanning: Place QR codes around the mall that shoppers can scan to unlock special promotions, enter contests, or access exclusive content.
- Augmented Reality Scavenger Hunt: Organize a mall-wide AR treasure hunt where customers use their phones to discover hidden virtual objects for rewards.
e. Sponsorships and Partnerships
- Brand Collaborations: Partner with other brands to create co-branded activation booths or events.
- Cause Marketing: Run an activation linked to a social cause, like donating a percentage of sales to charity, which encourages customers to engage with your brand.
